Job responsibilities

• Develop and implement the annual and mid-term marketing strategy in alignment with Avant Group’s overall business objectives; 
• Develop dedicated Go-to-Market strategies for individual projects; 
• Define target audiences, market positioning, key selling propositions, and communication strategies; 
• Monitor market trends, customer behavior, and competitor activities and translate insights into actionable marketing strategies; 
• Lead the Group’s corporate brand strategy and ensure consistent application of brand standards across all projects; 
• Oversee the development and implementation of Brand Guidelines and communication standards; 
• Develop comprehensive marketing plans for new project launches, covering teaser, pre-launch, launch, sales campaign, and post-launch phases; 
• Lead project positioning, naming, communication concepts, and marketing launch activities; 
• Ensure the timely development of presentations, brochures, landing pages, video, photography, 3D materials, and other sales and marketing collateral; 
• Define lead generation requirements in collaboration with the Sales Department and develop campaigns to generate high-quality leads; 
• Monitor lead sources, lead quality, and Lead-to-Sale Conversion performance; 
• Lead the digital marketing strategy across Google Ads, Meta Ads, social media, SEO, websites, landing pages, remarketing, e-mail/SMS marketing, and other relevant channels; 
• Oversee social media and content strategies in alignment with business and brand objectives; 
• Manage PR, media, and external corporate communications activities; 
• Develop and manage the annual marketing budget and monitor expenditure against approved budgets; 
• Evaluate the effectiveness and ROI of marketing investments; 
• Lead the selection and management of marketing agencies, media partners, creative, digital, PR, and other external service providers; 
• Establish team objectives and KPIs, monitor performance, and support the professional development of the marketing team; 
• Ensure the preparation and timely submission of monthly, quarterly, and annual marketing reports. 

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; 
• Minimum 7 years of professional experience in marketing; 
• Minimum 3 years of experience in a managerial/leadership position; 
• Experience in real estate, property development, premium retail, hospitality, or a related industry is highly preferred; 
• Strong knowledge and practical experience in Strategic Marketing, Brand Management, Digital Marketing, Performance Marketing, and Lead Generation; 
• Solid understanding of CRM and Sales Funnel management; 
• Strong analytical skills with experience in Market Research and Marketing Analytics; 
• Experience in Media Planning, Marketing Budget Management, Agency Management, and Project Launch Management; 
• MBA or professional certification in Marketing will be considered an advantage.

Conditions:

• Work schedule: Monday to Friday, 09:30–18:30.
• Lunch provided by the company.
• Workplace: Chiraq Plaza, 49C Tbilisi Avenue.
• Competitive salary aligned with the market.

What We Offer:

• Competitive salary and performance-based bonuses 
• A supportive, fast-paced work environment that fosters teamwork and collaboration 
• Career development opportunities and exposure to international best practices

Please send your resume to the e-mail address in the Apply for job button indicating job title in the subject line.