Location: Baku, Azerbaijan

Type: Full-time 

Role Overview:

• The Digital Marketing Specialist will be responsible for planning, executing, optimizing, and reporting on digital marketing activities across different brands and industries. The ideal candidate should be analytical, creative, and organized, with a good understanding of performance marketing, social media, and digital analytics.

Key Responsibilities:

• Support the development and implementation of digital marketing strategies for various brands.
• Plan and manage paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms.
• Monitor, analyze, and optimize campaign performance based on KPIs.
• Coordinate with the creative team on social media content planning and calendars.
• Conduct market and audience research and provide insights for campaign improvement.
• Assist in managing digital media budgets and campaign allocations.
• Prepare performance reports and campaign summaries for clients and internal teams.
• Work closely with designers, copywriters, and account managers to ensure smooth execution of campaigns.
• Stay updated on digital trends, platform updates, and best practices.
• Ensure brand consistency across digital channels.
• Support influencer marketing activities and collaborations when needed.
• Review digital content before publication to ensure accuracy and platform compatibility.
• Manage multiple client projects simultaneously and provide regular updates.
• Participate in strategy discussions, campaign planning, and creative brainstorming sessions.

​​​​​​​​​​​​​​Qualifications:

• Minimum 2 years of experience in digital marketing or performance marketing.
• Good knowledge of Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads, and other digital platforms.
• Excellent command of English and Azerbaijani (both mandatory).
• Knowledge of Russian is an advantage.
• Strong analytical and reporting skills.
• Experience working with multiple brands or agency experience is a plus.
• Ability to manage multiple tasks and meet deadlines.
• Good communication and teamwork skills.
• Creative mindset with attention to detail.
• Ability to work both independently and collaboratively.

Nice to Have:

• Prior experience working in a marketing or advertising agency.

Compensation and Benefits:

• Competitive salary and incentives
• Probation Period: 3 months, during which performance will be closely evaluated.
• Opportunity to work with a talented team in a collaborative work environment.
• Professional development and growth opportunities.
• Work on diverse and impactful projects that make a difference.

To apply, please send your CV to the e-mail address in the Apply for job button with the subject “Digital Marketing Specialist”.