Reports to: Marketing Manager

Location: Deniz Mall

Job Purpose:

The Marketing Assistant will support the Marketing Manager of both the culinary arts school and the restaurant. The role focuses on promoting the school’s courses and the restaurant’s services, enhancing brand awareness, engaging customers, and driving business growth through administrative and strategic marketing initiatives.

Key Responsibilities:

Assist in Developing Marketing Strategies

• Support the creation of annual and monthly marketing plans for both the school and restaurant. 
• Help execute marketing campaigns, both digital and offline, ensuring alignment with the brand’s goals by providing insights and creative ideas for new promotions, offers, and events.

Social Media Management:

• Manage and update the school and restaurant's social media accounts (Facebook, Instagram, TikTok, etc.).
• Plan and create engaging content, including images, videos, and written posts.
• Monitor social media trends and ensure content resonates with the target audience and respond to inquiries, comments, and direct messages promptly to maintain customer engagement.

Customer Engagement & Relationship Management:

• Gather feedback from students, customers, and restaurant guests to improve services.
• Create strategies to enhance customer satisfaction and build long-term loyalty.

Event Planning & Coordination:

• Help organize and promote culinary events, cooking classes, and workshops at the school.
• Assist in planning special events at the restaurant, such as themed nights or cooking demonstrations.
• Ensure marketing materials, signage, and promotions are in place for events.

Creation of Marketing Materials:

• Design and produce promotional materials (flyers, brochures, posters, etc.) for both the school and restaurant.
• Ensure all materials are aligned with brand guidelines and messaging.
• Collaborate with external agencies or designers when necessary.

Website & Online Presence Management: 

•   Update and maintain the website with relevant content, such as course offerings, menu updates, and upcoming events.
•   Assist with SEO (Search Engine Optimization).

Analytics and Reporting:

• Monitor and report on key marketing metrics such as website traffic, social media engagement, and campaign effectiveness.
• Assist in preparing weekly or monthly performance reports for management.
• Help analyze competitor marketing activities to identify trends and opportunities.

Collaborate Across Teams:

• Work closely with the restaurant and school staff to gather information on new products, services, or courses.
• Ensure marketing efforts are consistent with internal goals and objectives.
• Provide creative input and support in brainstorming sessions for new initiatives.

Required Skills and Qualifications:

• Education: Degree in Marketing, Business, Communications, or a related field (or currently pursuing).
• Experience: At least 1 year of experience in marketing, preferably in the food & beverage or education industry.
• Languages: Fluency in written and spoken Azerbaijani, Upper intermediate level English and Russian

Technical Skills:

• Proficiency in social media platforms (Instagram, Facebook, TikTok, etc.).
• Familiarity with digital marketing tools and analytics (Google Analytics, Facebook Ads, etc.).
• Strong knowledge of MS Office (Excel, Word, PowerPoint), and design tools (Canva, Adobe Creative Suite).
• Basic understanding of SEO and website content management systems (WordPress, Wix, etc.) is an advantage.

Working Conditions:

• Work Hours: Full-time (typically 9:00 AM - 6:00 PM, with occasional flexibility for events or activities).
• Location: Based in the school and restaurant (occasional travel for events may be required).
• Additional Benefits: Professional development opportunities, performance-based incentives.

Any candidate has the skills, experience and approach necessary to perform this role, can apply via the email.