Reports to: Marketing Manager

Location: Deniz Mall

Job Purpose:

The PR and Event Organizer is responsible for managing public relations and organizing events that align with the company’s brand identity, goals, and values. This role will work to create a positive public image for the company through sosial and digital media relationships, press releases, and strategic event planning, aimed at increasing brand awareness, strengthening stakeholder relationships, and engaging target audiences.

Key Responsibilities: 

Media Relations:

• Develop and maintain strong working relationships with media outlets, journalists, bloggers, and influencers, coordinate and plan press conferences, interviews, and media appearances.
• Identify and pitch story ideas to relevant media outlets to gain coverage for the company.

Press Releases & Communications:

• Write, edit, and distribute press releases, articles, and other public relations materials.
• Ensure that all communication reflects the company's messaging and brand identity.
• Monitor press coverage and media mentions to ensure the company is presented in a positive manner.
• Assist in managing any crisis communications or negative publicity, preparing timely and accurate responses to protect the company’s reputation.

Public Image Strategy:

• Develop and implement public relations initiatives to increase the company's visibility and reputation and collaborate with marketing and communications departments to ensure messaging is consistent across all channels.

Event Planning & Management:

• Plan, coordinate, and manage events, including conferences, trade shows, launches, product promotions, corporate events, and client meetings.
• Oversee the conceptualization and creative aspects of the event, ensuring it aligns with the company’s brand and objectives.

Vendor and Stakeholder Coordination:

• Source, liaise, and negotiate with event venues, suppliers, contractors, and other vendors and coordinate logistics, including catering, audiovisuals, transportation, and accommodation for guests (if applicable).

Budget Management:

• Develop and manage event budgets, ensuring cost-effectiveness and adherence to allocated budgets. Ensure events are executed within budget and deliver expected outcomes.

On-Site Event Management:

• Oversee event operations on the day, ensuring smooth execution and that all logistics are in place and able to handle on-site issues promptly, ensuring all attendees have a positive experience.

Guest Relations and Invitations:

• Create and manage guest lists, invitations, and RSVPs.
• Ensure VIP guests, partners, or clients are properly attended to and have a memorable experience.

Post-Event Follow-Up:

• Evaluate the success of the event through feedback surveys, media coverage, and internal reviews. Provide detailed reports on event outcomes, ROI, and opportunities for future improvements.

Brand Building & Strategy Support:

• Develop and implement strategies to build brand awareness through PR campaigns and event promotions.
• Work with the marketing team to align PR activities with the overall marketing
• Work closely with internal teams, including marketing, communications, and sales, to ensure a cohesive brand message.
• Collaborate with external partners, sponsors, and influencers to increase event exposure.
• Support social media campaigns by providing content, press coverage, and event-related updates.
• Use social media platforms to promote upcoming events and share event highlights.

Required Skills and Qualifications:

• Education: Bachelor’s degree in Public Relations, Communications, Marketing, Event Management, or a related field.
• Experience: Minimum of 2-3 years of experience in PR, event planning, or communications.
• Language Skills: Proficiency Azerbaijani, Russian and English

Technical Skills:

• Experience with event planning software and tools (Eventbrite, Cvent, etc.).
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
• Familiarity with media monitoring tools (Cision, Meltwater) is a plus.

Personal Attributes:

• Strong verbal and written communication skills, Azerbaijani, Russian and English with the ability to craft compelling press materials and presentations.
• Ability to manage multiple tasks and projects simultaneously while maintaining attention to detail.
• A creative approach to event concepts, PR campaigns, and problem-solving.
• Ability to work with vendors, sponsors, and media outlets effectively.
• Ability to work independently and collaboratively with different teams.
• Ability to work under pressure and manage time effectively, especially during large events.

Working Conditions:

• Work Hours: Full-time (Monday to Friday, with occasional evenings and weekends for events).
• Location: Based in the main office location. Willingness to travel for events, media outreach, and stakeholder meetings.

In case you have the skills, experience and approach necessary to perform this role, you can apply via the email.