A well-established FMCG company is looking for a proactive and analytical Brand Specialist to join its Marketing team. The role supports brand strategy, integrated marketing execution, performance analysis, and new product launches.

Key responsibilities

• Support the development of annual brand plans, including market share, distribution, sales, and marketing budget targets.
• Coordinate the timely and effective execution of approved marketing campaigns across media, retail, and other sales channels.
• Work closely with Sales, Trade Marketing, Finance, Supply Chain, and external partners to deliver brand initiatives.
• Monitor brand performance, market trends, category developments, consumer behaviour, and key brand indicators.
• Analyse campaign results and prepare regular performance reports and recommendations.
• Coordinate creative, media, promotional, and point-of-sale materials with agencies and suppliers.
• Support budget planning and monitor marketing expenses against the approved budget.
• Contribute to the development and launch of new products, packaging updates, and other brand-related projects.
• Ensure that marketing activities are aligned with brand positioning, business objectives, and applicable legal requirements.

Candidate profile

• Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field.
• At least one year of relevant experience in brand management, marketing, trade marketing, or a similar role.
• Previous experience in FMCG, retail, consumer goods, or a related sector will be an advantage.
• Understanding of brand positioning, integrated marketing communications, consumer behaviour, and sales-channel activation.
• Ability to work with market data, performance indicators, budgets, and sales results.
• Strong organisational, analytical, communication, and coordination skills.
• Confidence in working with multiple stakeholders and managing several projects simultaneously.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.
• Fluency in Azerbaijani and Russian; English at upper-intermediate level or above.

Interested candidates can send their CV to the e-mail address in the Apply for job button.