Are you passionate about turning consumer insights into successful innovations?

We are looking for an analytical and commercially minded professional to join a leading FMCG organization and play a key role in shaping future growth through innovation, portfolio optimization, and consumer-driven decision making.

Key Responsibilities

• Conduct consumer, shopper, product, and market trend research to identify innovative opportunities and support strategic decision-making.
• Analyze Brand Health Tracking and Shopper Insights data, transforming findings into actionable recommendations.
• Support and coordinate the New Product Development (NPD) process in accordance with stage-gate methodology.
• Collaborate closely with cross-functional teams including Marketing, Sales, Production, Procurement, Planning, Legal, and Finance to deliver innovative projects.
• Prepare and present research findings, business cases, and recommendations to Innovation Boards and senior stakeholders.
• Evaluate portfolio performance and recommend SKU optimization, renovation, replacement, or discontinuation strategies.
• Support the development of long-term portfolio and innovation roadmaps.
• Build financial business cases for new product initiatives, ensuring alignment with profitability and growth objectives.
• Support annual media planning through analysis of consumer behavior, channel performance, and media effectiveness.
• Monitor and evaluate media and campaign KPIs, identifying opportunities to improve return on investment.
• Review creative and BTL spending to maximize effectiveness and optimize budget allocation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Finance, or a related field.
• Minimum 3 years of experience in Brand Management, Consumer Insights, Category Management, Innovation, Strategic Marketing, or a related function.
• Strong analytical and problem-solving skills with the ability to convert data into business recommendations.
• Experience working with market research and consumer insight tools is considered an advantage.
• Understanding of product portfolio management and new product development processes.
• Strong financial acumen and experience developing business cases.
• Advanced Excel and PowerPoint skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Fluent English is required.

​​​​​​​What We Offer

• Opportunity to influence strategic business decisions and future product innovations.
• Exposure to cross-functional and leadership-level projects.
• Dynamic and collaborative working environment.
• Professional growth within a leading international FMCG organization.

Interested candidates can send their CV to the e-mail address in the Apply for job button