About Us

GMC (Gym Management Company) is a growing fitness company building and operating its own network of modern fitness clubs. As GMC expands, we are building a strong and recognizable fitness brand and growing our digital presence.

We are looking for a Social Media & Content Specialist to create engaging content, strengthen our social media presence, and support the growth of the GMC brand.

Key Responsibilities

Content & SMM

• Develop monthly social media content calendars aligned with business and marketing goals.
• Write and adapt content in Azerbaijani for posts, Stories, carousels, and campaigns.
• Manage Instagram publishing, profile optimization, and content consistency.
• Develop creative concepts and stay up to date with social media trends.
• Manage comments and DMs and support community engagement.

Reels & Content Production

• Develop concepts, hooks, and scripts for Reels and short-form videos.
• Prepare creative briefs and shot lists for videographers/mobilographers.
• Attend shoots at gyms and events and coordinate on-site content execution.
• Direct talent/cast and ensure content is delivered according to the brief.
• Filming is not required.

Influencer Marketing

• Identify and build relationships with relevant influencers and content creators.
• Coordinate collaborations, including negotiations, briefs, approvals, and publication.
• Track and evaluate influencer campaign performance.

Analytics & Reporting

• Track key social media KPIs, including reach, engagement, follower growth, and content performance.
• Maintain performance trackers and prepare weekly/monthly reports.
• Use insights to recommend improvements to future content and campaigns.

Requirements

• 2+ years of experience in SMM, content creation, copywriting, or digital marketing.
• Strong copywriting and storytelling skills.
• Excellent written Azerbaijani; English and/or Russian is an advantage.
• Experience creating Reels concepts and scripts.
• Strong understanding of Instagram, Stories, Reels, and social media trends.
• Experience with influencers and content production teams.
• Basic knowledge of social media analytics.
• Strong organizational and communication skills.
• Creative, proactive, and detail-oriented approach.
• Willingness to attend shoots at gyms and events.

Nice to Have

• Experience in fitness, wellness, sports, or lifestyle.
• Experience managing multiple brand accounts.
• Knowledge of Meta Business Suite, Canva, or CapCut.
• Existing network of local influencers and content creators.
• Basic knowledge of paid social media.

To apply for this position, please submit your resume/CV no later than September 10, 2026

Thank you for considering us as your potential employer. We look forward to reviewing your application.