A Planogram Specialist is responsible for designing, maintaining, and optimizing product placement within retail space to maximize sales performance, space efficiency, and customer convenience. The role combines data analysis, category management principles, and execution standards in retail environments.
Key Responsibilities
- Develop and maintain planograms for retail categories (shelves, end caps, promotional areas).
- Define SKU positioning, facings, shelf capacity, and product blocking based on sales data.
- Optimize retail space using category performance, turnover, and margin indicators.
- Adapt planograms to different store formats and layout configurations.
- Monitor planogram compliance through checklists and photo reports.
- Analyze key metrics: sales per shelf meter, availability (OSA), out-of-stock, stock rotation.
- Collaborate with brand/category managers, purchasing, and merchandising teams.
- Prepare analytical reports and recommendations for layout optimization.
Required Skills & Competencies
- Experience in planogramming, category management, or retail analytics (FMCG or retail preferred).
- Strong understanding of shelf management and shopper behavior.
- Advanced Excel skills (formulas, pivot tables, data analysis).
- Ability to calculate facings, shelf capacity, and space productivity.
- Experience with planogram software (e.g. Spaceman, Nielsen, JDA) is an advantage.
- Strong analytical thinking and attention to detail.
- Ability to work with large datasets and follow layout standards.
- Effective communication and cross-functional collaboration skills.
Qualifications
- Higher education in economics, business, logistics, or a related field is preferred.
- 1–3 years of relevant experience in retail or FMCG.
We Offer
- A structured role within a retail company.
- Direct impact on sales efficiency and space optimization.
- Competitive salary (discussed during the interview).
- Professional development and career growth.
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Subject: Planogram Specialist
