PASHA Travel is a dynamic and innovative travel company headquartered in the heart of Baku, Azerbaijan. We have been at the forefront of the travel industry for over a 23 years, providing exceptional travel experiences to our valued clients. Our commitment to excellence, combined with our passion for exploration, has made us a trusted name in the travel industry. PASHA Travel is looking for a Marketing Executive with a strong focus on Digital Marketing to join our Marketing team.In this role, you will be responsible for managing and developing digital marketing activities for PASHA Travel and PASHA Holidays, while also supporting selected traditional marketing initiatives, partnerships, campaigns, and projects.

The ideal candidate is creative, analytical, highly organized, and comfortable working across social media, digital advertising, content creation, email marketing, influencers, vendors, and cross-functional projects.

Key Responsibilities:

Digital Marketing

Social Media Management & Content Creation

• Manage social media channels for PASHA Travel and PASHA Holidays, including Instagram, TikTok, and LinkedIn.
• Develop, adapt, and coordinate content for PASHA Holidays’ website and other digital platforms.
• Prepare content briefs for designers and coordinate the creation of banners, visuals, videos, and other marketing materials.
• Collaborate with the IT team to ensure the successful integration and publication of website content.

Digital Advertising & Strategy

• Conduct market research and identify target audiences for digital campaigns.
• Create, manage, and optimize audiences for paid advertising across Meta (Facebook and Instagram) and Google Ads.
• Set up, monitor, and optimize digital campaigns in line with agreed KPIs.
• Support the development and management of the digital advertising budget, ensuring efficient allocation of resources.
• Develop and implement digital marketing strategies, including SEO and SEM best practices.
• Continuously analyze campaign performance and identify opportunities for optimization and improvement.

Influencer Marketing & Partnerships

• Research and identify relevant influencers and potential partnership opportunities.
• Coordinate influencer collaborations, including content planning, scheduling, execution, and performance reporting.
• Prepare content guidelines and briefs for influencers.
• Monitor the creative process and ensure that influencer content is aligned with brand guidelines and campaign objectives.

Digital Marketing Reporting

• Prepare regular reports on digital marketing performance.
• Analyze social media, paid advertising, SEO, and influencer marketing results.
• Provide insights and recommendations to improve campaign performance and achieve business objectives.

Traditional Marketing

Email Marketing & Content Creation

• Develop and execute email marketing campaigns for B2B, B2C Corporate, and GSA segments using Mailchimp.
• Create relevant and engaging content tailored to the needs of each target audience.
• Monitor campaign performance and recommend improvements based on results.

Press & External Communications

• Coordinate press releases and external communications, with press release writing and distribution supported by a freelance specialist where appropriate.
• Manage communication and coordination with vendors, suppliers, and external marketing partners.
• Coordinate relationships with printing and production vendors, including Max Print, Nero Print, and other relevant partners.

Project Management

• Lead and coordinate marketing projects such as “Ulduzum”, ensuring smooth execution and daily coordination, with support from the Marketing Manager.
• Coordinate projects such as “Dəyərlisən”, including proposal preparation, partner communication, and project coordination, under the guidance of the Marketing Manager.

Vendor & Marketing Material Coordination

• Coordinate the planning and placement of marketing banners and other promotional materials, ensuring effective positioning and visibility, with support from the Marketing Manager.
• Manage collaboration with vendors for the procurement and production of marketing materials.
• Coordinate timelines, deliverables, and quality of marketing materials.

Administrative & Marketing Coordination

• Monitor and coordinate purchase requests and subscriptions related to marketing activities and tools, such as Milanote, video editing software, Shutterstock, and other platforms.
• Ensure that the Marketing team has the necessary tools, resources, and materials to execute campaigns effectively.
• Coordinate and oversee the certification process for corporate clients.

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Previous experience in digital marketing, social media management, or a similar marketing role.
• Practical knowledge of Meta Ads Manager, Google Ads, Instagram, TikTok, LinkedIn, and email marketing platforms.
• Understanding of SEO, SEM, digital advertising, audience targeting, and campaign optimization.
• Strong content creation and copywriting skills.
• Experience working with influencers and external partners is an advantage.
• Strong analytical skills with the ability to interpret campaign performance data and prepare reports.
• Excellent project management and organizational skills.
• Strong communication and coordination skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Experience in the travel, tourism, hospitality, or related industry is an advantage.
• Fluency in Azerbaijani and English; Russian is an advantage.

What We Offer

• The opportunity to work with leading travel brands PASHA Travel and PASHA Holidays.
• Exposure to a wide range of digital marketing channels and projects.
• Opportunities to work on creative campaigns, partnerships, and international travel-related projects.
• A dynamic and collaborative working environment.
• Professional development and growth opportunities.

If you are passionate about digital marketing, creative content, and delivering measurable results, we would love to hear from you.

All candidates meeting the requirements are requsted to send their Application Forms/CVs to the e-mail address in the Apply for job button with the reference “Digital Marketing Executive” in the email subject line.

Please be advised that only shortlisted candidates (CVs corresponding to all requirements) will be contacted.