About company

Founded in 1902, our company continues to go from strength to strength thanks to market-leading brands, a successful strategy, talented people and our purpose to build A Better Tomorrow™.

We are a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky*† products for our consumers.

We hope ‘We are BAT’ helps you understand who we really are. How we operate; what it’s like to work for our company; and our clear purpose.

We’ve been around a long time – since 1902 in fact – and have evolved into one of the world’s leading consumer goods companies. We are proud of our history and excited about our transformation journey to build A Better Tomorrow™ by reducing the health impact of our business.