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Trade Marketing Leader (FMCG)

  • Истекает 6 май 2026
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We are currently partnering with a leading FMCG organization in Azerbaijan to identify a high-potential Trade Marketing professional who will play a key role in driving impactful commercial initiatives across multiple trade channels.

This is a strategic and hands-on role with strong exposure to cross-functional leadership and market execution.

Key Responsibilities

  • Lead the development and execution of trade marketing strategies across on-trade, off-trade, and modern trade channels 
  • Translate market insights and competitive analysis into effective, insight-driven campaigns 
  • Own and manage trade marketing budgets, ensuring efficient ROI and performance tracking 
  • Collaborate closely with Sales, Brand Marketing, Logistics, and Finance to ensure seamless execution 
  • Monitor campaign performance and deliver data-driven recommendations for optimization 
  • Oversee merchandising standards and in-store execution excellence 
  • Drive field activities including market visits, promotional control, and performance audits 

Candidate Profile

  • Degree in Marketing, Business Administration, or a related field 
  • Minimum 1 year of experience in a managerial or supervisory role within FMCG (Marketing or Sales) 
  • Strong understanding of market dynamics, consumer behavior, and trade segmentation 
  • Solid experience in ROI analysis, budgeting, and performance evaluation 
  • Proven ability to manage projects, influence stakeholders, and drive results 

Key Skills

  • Strong analytical mindset with the ability to translate data into actionable insights 
  • Deep understanding of trade channels and merchandising principles 
  • Excellent communication, negotiation, and presentation skills 
  • Languages: Azerbaijani & Russian (fluent), English (Upper-Intermediate or higher) 
  • Advanced user of MS Excel and PowerPoint 

Why this role?

This is an opportunity to join a fast-paced FMCG environment where you can shape trade strategy, influence business results, and grow into a senior leadership role.

Interested candidates are kindly requested to submit:

  • Updated CV 
  • Motivational letter outlining their interest and relevant experience 
  • Minimum salary expectations to the e-mail address in the Apply for job button.

All applications will be treated with strict confidentiality.

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