Key Responsibilities:

• Develop and execute comprehensive product marketing strategies from A to Z to drive product awareness, adoption, and growth.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Create and manage go-to-market plans for new product launches, including positioning, messaging, and promotion.
• Collaborate with product owners to ensure marketing efforts align with product development and roadmap.
• Craft compelling marketing materials such as product brochures, presentations, case studies, and whitepapers.
• Work closely with the sales team to develop sales enablement tools and training materials.
• Plan and execute marketing campaigns across various channels including digital, social media, email, and events.
• Analyze campaign performance and use data-driven insights to optimize marketing strategies.
• Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
• Stay up-to-date with the latest marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of experience in product marketing
• Working experience & proven track record of successful marketing, sales, retention campaigns
• Working experience in marketing communications and/or product development
• Knowledge/experience of digital marketing
• Knowledge in Google Analytics (GA4) including sales funnel setup, event tracking, and custom report configuration is an advantage
• Experience in evaluating advertising campaign effectiveness based on digital analytics data (e.g., source/medium performance, conversion attribution)
• Proven ability to drive growth of key metrics across digital sales channels (e.g., website conversion, CTR, engagement rate)
• Hands-on experience in handling marketing budgets and forecasting/reporting results
• Strong and proven stakeholder management skills
• Focus on achieving measurable outcomes and driving business growth

Skills:

• Strong analytical and research skills
• Excellent communication and presentation skills
• Proficiency in digital marketing tools and platforms
• Skills in GA4, Looker Studio or other digital analytics dashboards is an advantage 
• Ability to work collaboratively in a cross-functional team environment
• Strong project management and organizational skills
• Creative thinking and problem-solving abilities
• Proficiency in MS Office

Please send your CV to the e-mail address in the Apply for job button by mentioning the name of the position you are applying for in the "subject" section.