About Project:

We are building a high-performing, agile, and creative team! Our mission is not to iterate on existing insurance products, but to discover brand-new ideas, test them in the real market, and deliver at least one validated product concept. This team will be a sandbox: a free environment for fast learning, deep user research, and prototyping. Here, everyone is a creator, not just an executor - actively contributing from idea generation to prototyping and testing. If you love innovative thinking, research, testing, and creating value from scratch, join us and let’s discover the products of the future together! 

Culture & mindset fit:

You’re not a corporate marketer — you’re a lean growth hacker who thinks like a startup founder and experiments like a scientist. Your role is not about flashy campaigns, but about proving that someone truly wants what we’re building — before we spend big.

We’re looking for someone who is:

• Experiment-driven – tests before scaling;
• Resourceful & scrappy – gets results without big budgets;
• Customer-obsessed – speaks their language, not just brand talk;
• Metrics-minded – every experiment is tracked, learned from, and improved;
• Collaborative – works hand-in-hand with UX, no-code, and business peers;
• Fluent in digital – knows the tools and channels that move the needle;
• Creative – knows how to break through the noise;
• Outcome-focused – not just creating visibility, but validated demand;
• Thrives in ambiguity, works fast, and embraces failure as learning.

Core responsibilities:

• Your job is to test real customer interest, identify early channels that work, and define the positioning that resonates.

Lean marketing experiments:

• Design and execute low-budget GTM experiments across digital and offline channels;
• Set up and test ads, email campaigns, landing page funnels, and outreach flows;
• Use platforms like Meta Ads, Google Ads, Telegram, WhatsApp, Email tools, etc.;
• Analyze funnel behavior, track conversions, and iterate fast.

Positioning & messaging:

• Develop and test value propositions, taglines, and messages based on real data;
• Support the team in refining target audience definitions and buyer personas;
• Work with the researcher and designer to build high-converting microcopy and landing pages.

Growth & learning:

• Identify early traction channels for future product growth;
• Document and report performance of all marketing tests (daily & weekly);
• Collaborate on test plans for new product concepts - validate before scaling;
• Keep pulse on insurance trends, competitors’ messaging, and content strategies.

Required skills & experience:

Must-have

• 2+ years of experience in digital marketing, growth, or early-stage product validation;
• Hands-on experience running lean campaigns and growth experiments;
• Familiarity with analytics tools (GA4, Meta Pixel, Google Tag Manager, etc.);
• Working knowledge of ad platforms, email marketing tools, survey & funnel tools;
• Strong copywriting and storytelling ability;
• Proficiency with tools like Canva, Notion, Google Sheets, and AI tools (ChatGPT, etc.);
• Fluent in Azerbaijani and English (for crafting and testing bilingual messaging);
• Comfortable working without predefined playbooks — you build as you go.

Nice-to-have

• Experience marketing B2C fintech, insurtech, or health products;
• Understanding of customer segmentation and behavioral targeting;
• Familiarity with A/B testing, WTP testing, and landing page optimization;
• Exposure to conversion tracking and custom event setups.

The selection process will consist of the following main stages:

• Initial assessment
• Interview
• Technical assessment

Advantages of working with us:

We’re the company which cares about its customers!

• Multicultural Environment – We value the perspectives and experiences of our international colleagues, fostering openness, inclusiveness, and respect for diverse viewpoints.
• Competitive Compensation and Benefits – Including a competitive salary, comprehensive health insurance for employees and their family members, corporate life insurance covering critical illnesses, and an annual performance-based bonus.
• Professional Growth Opportunities – We invest in our employees’ development through clear career paths, personalized development plans, and a wide range of online courses and training programs.
• Health & Wellness Support – Access to sports and wellness services to promote a healthy, active lifestyle.
• Exclusive Discounts and Offers – Provided through our “Dəyərlisən” platform.
• Modern and Comfortable Workplace – A pleasant and engaging office environment designed for productivity and collaboration.
• Casual Dress Code – Dress comfortably and express your personal style.
• Workplace – Future Lub _ Demirchi Tower, 37 Khojali Avenue, Baku 1025, Baku, AZ

Interested candidates can apply via the link in the Apply for job button.