Job responsibilities

• Develop social media positioning and communication concepts for the agency's client brands;
• Schedule and publish approved content; ensure consistent brand communication across all platforms;
• Ensuring timely and accurate content publishing;
• Monitoring social media metrics and identifying key insights;
• Manage communities: monitor comments and inbox, respond to inquiries, escalate sensitive cases according to brand guidelines;
• Track trends, competitor activity and platform updates; turn them into concrete content ideas;
• Collect performance data and prepare weekly and monthly reports with actionable insights and next-step recommendations;
• Developing optimization recommendations based on performance data;

Requirements

• Minimum 1 year of experience in social media management (agency experience is an advantage);
• Higher education (Marketing, PR, Communications or related field);
• Portfolio of brand accounts you have managed;
• Strong analytical skills: confident use of native platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio);
• Advanced PowerPoint and Excel skills;
• Perfect knowledge of Azerbaijani, good knowledge of English;
• Ability to manage multiple brands simultaneously, work to deadlines and under pressure;
• Creativity, attention to detail, strong teamwork and communication skills.

We offer:

• Work with leading local and international brands;
• Working hours: Monday–Friday, 10:00–19:00, Baku office;
• Professional development within the McCann Worldgroup network.

Location: Baku

Please send your CV to the e-mail address in the Apply for job button with the subject line "Social Media Marketing (SMM) Manager".

Applications without a portfolio or links to managed accounts will not be considered.